To celebrate the Giro d’Italia Women 2025, Fondazione Una Nessuna Centomila is launching a symbolic, traveling initiative: “La ruota del movimento” (“The Wheel of Movement”).

This unique narrative will accompany every stage of the Corsa Rosa, revealing a new keyword each day as the wheel turns.

The wheel is a symbol of continuity: it turns, connects, moves forward. Just like the Foundation’s mission and the movement of the riders pedaling across Italy.

Because every stage is a point of arrival, but also a new beginning. And every word can spark change.

That’s why #EveryStageMatters.

Each word is born from the meeting point between the language of cycling and the Foundation’s vision: gear, climb, brake, chain, attack…

Words that speak of the body in motion, of effort and triumph, but also of the daily commitment to a world free from gender-based violence.